DecisionMinesTM: A Data-driven Solution for Predictive Marketing Services
Ineffective promotions lead to low customer retention
Inept media planning affects spend and channel allocation
Aligning pricing analytics and profit margins is a challenge
Prescriptive Marketing Solutions
Tony James| Sales Manager
Wants to increase digital and physical revenue.
Revenue Growth | Profitability Improvement
Which customer segments should I target for maximum profitability?
How are our promotions affecting sales? What's the best way to promote my products?
Which product should I stock up according to demand and at what price point?
How can I allocate my channel-wise ad spend more effectively?
Sheena Williams| Marketing Media Manager
Wants to improve traffic generation and media buying.
Average Cost of Acquisition | Conversion/Budget Ratio Across Paid Channels
Which channels respond better to various types of campaign goals?